LUSH Cosmetics Fights Bloody Animal Testing Via Performance Art!
May 10th, 2012 | Activism
LUSH, a cosmetics company that specializes in fresh, handmade bath products, is leading a worldwide campaign in 800 shops in 49 countries to help end laboratory animal testing. LUSH has a unique philosophy that, in my humble opinion, puts priorities in correct order.
Above, 23-year-old, Nicole, a passionate vegan performance artist, acts out the daily life (and death) of a lab animal in the window of Lush Regent Street London, to raise awareness of their worldwide Fighting Animal Testing campaign and EU petition. Please, join the fight by signing the petition here: www.fightinganimaltesting.com
Below, LUSH explains what motivates their sales, via Lush.com. (Psst… 5 is my fave.)
We believe in making effective products from fresh, organic* fruit and vegetables, the finest essential oils and safe synthetics.
We invent our own products and fragrances. We make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made.
We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans.
We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.
We believe our products are good value, that we should make a profit and that the customer is always right.