Sorry, PETA — Epic Fail
February 18th, 2012 | Activism | Comments Off
PETA is famous for its controversy-lovin’ ad campaigns, like the saucy “I’d Rather Go Naked Than Wear Fur” series, which has included everybody from A-listers Eva Mendes and Christy Turlington, to TV hotties Pamela Anderson, David “the Hoff” Hasselhoff and Olivia Munn. Last year, they even celebrated porn star Sasha Grey in a pro-spay and neuter campaign.
And, I think they’re responsible for freeing animals locked up in unfair and archaic laboratories for animal testing and giving out free kits on ‘how to become a vegetarian’ but I’m not totally sure. Know why? Because the hoopla and mixed reviews about their in-house politics, the real agenda of founder Ingrid Newkirk, and their divisive demonstrations, staged around nude women covered in faux blood and wrapped up like meat in life-size styrofoam trays, upstages good intentions and honestly, gives all vegetarians a bad name.
Recently, those quirky root vegetable lovers over at PETA thought it might be fun to show the unexpected side- effects of your boyfriend going vegan, in their “BWVAKTBOOM” campaign. Well, the result is massively off target. To quote Nerve.com writer Virginia Smith, “As it stands, this “boyfriend went vegan” campaign just makes me want to run and hide in the arms of a safe, flaccid carnivore.”
The new ad begins with a voice-over narrating “Jessica’s” current circumstance:
“This is Jessica. She suffers from BWVAKTBOOM. Boyfriend Went Vegan, And Knocked The Bottom Out Of Me. A painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star.”
Unfortunately, PETA tried to placate to a Maxim, FHM crowd, but instead alienated and offended millions of viewers, as proven by their almost 100% dislike rate on YouTube. Showing a woman that resembles a sexual assault victim trudging upstairs in so much pain she can barely walk — her girly parts obviously sore — and donning a neck brace, no doubt, then smirking at her boyfriend as if this was somehow enjoyable is beyond poor taste. It’s pathetic.
Supposedly, a newfound vegan diet provides a sense of clarity and sensitivity to those around you. I think it’s time PETA walked their talk.













